Viral marketing science is all about figuring out what and how content spreads online through scientific analysis. It draws from fields including sociology, neurology, statistics, history, psychology, economics, biology and memetics.
Using scientific methods, it is possible for mere mortals to create repeatably viral campaigns.
"Viral marketing science is in dire need of fresh young minds to advance our knowledge of this key discipline. I'm elated to hear the Institute of Viral Marketing Science will accept its first applicants later this year."
-Pete Cashmore (Mashable.com)
Welcome to IVMS, the Institute for Viral Marketing Science. Founded in 2009 by viral marketing scientist Dan Zarrella, IVMS offers online certification courses in viral marketing and scientific disciplines, including memetics, sociology, psychology, neurology, and, of course, statistics. The entire program is is grounded in a hard data and will teach you how to use and apply facts to develop a viral marketing campaign that is measurable, scalable and, above all else, successful.
The IVMS curriculum is comprised of 6 courses in viral marketing science, each of which approaches from a different viral marketing in a new way and builds on the lessons before it. Upon completion of all 6 courses, you will receive a certification in viral marketing science. But the culmination of your achievement is not in earning the title of viral marketing scientist, but in gaining the knowledge and understanding that data and hard facts should drive every marketing initiative. And that yours, from here on out, will be irrefutably correct.
