Viral marketing science is all about figuring out what and how content spreads online through scientific analysis. It draws from fields including sociology, neurology, statistics, history, psychology, economics, biology and memetics.
Using scientific methods, it is possible for mere mortals to create repeatably viral campaigns.
IVMS will drastically increase ROI for you and your clients. Never before has there been a more comprehensive, thorough, or intelligent program designed to teach you the step-by-step skills needed to create a winning viral campaign. This is the Next Purple Cow!
-Erica O’Grady (ReinventingErica.com)
Discover how people relate to each other, both in a person-to-person context offline and in the virtual social sphere of the internet. See what causes people to share content or spread memes, and in what way.
Once you know how people relate and in what ways they will share content, delve into what actually triggers these interactions. Gain a better picture of how the brain relays information and how this extraordinary organ dictates how we act.
Without an informed understanding of what came before, one cannot hope to impact what is next. Learn about the foundations of viral marketing, from the drawings of cavemen to the ubiquitous urban legends we still hear today.
Despite many protestations that some memes just catch on, their is a biological response and function to all aspects of marketing. Study the innerworkings of the human brain as it fires in response to marketing messages and viral stimuli.
Much of the study of viral marketing to date has relied on theories and guesswork. Here you will learn how to gather statistically significant data and perform regression analysis to ascertain how and why content will spread.
At some point everyone has participated in the self-replicating units of culture we call memes, passing along frivolous content, seemingly without a second thought. Examine how these ideas spread and the unconscious thought behind them.
