Viral marketing science is all about figuring out what and how content spreads online through scientific analysis. It draws from fields including sociology, neurology, statistics, history, psychology, economics, biology and memetics.
Using scientific methods, it is possible for mere mortals to create repeatably viral campaigns.
"Thank you IVMS for your critical work on social media recombinance, meme self-replication and proliferation of captioned funny cat photos. What would we do without you? Look for IVMS graduate students at Davos, TED and all the top conferences next year."
-Laura Fitton (Pistachio Consulting)
Congratulations on taking the first step to becoming a certified viral marketing scientist.
One of the most important areas of study to viral marketing science is psychology. But in this case, we'll just say...psych. Or in other words, we got you.
There is no viral marketing science certification program; suffice to say, there's some stuff you just can't teach. And if you could, it wouldn't be nearly as easy as this pseudo-certification course guide, and it definitely wouldn't be something as far removed as an online-only course that simply studies the research of others.
At it's very core, viral marketing science relies on true science, a systematic knowledge or practice best gained through hands-on research and interactive study. Put simply, science involves doing.
As such, there are no programs or courses that can effectively teach viral marketing science. The best you can hope for is to read the research and studies of others and build on it for yourself. If it were as easy as IVMS makes it sound, we'd all be calling ourselves scientists. But in order to truly earn that title, you need to dedicate yourself not only to the research of viral marketing science, but the practice as well.
Here's the good news: we'll help you start practicing right now. You can still receive honorary certification in viral marketing science. All you have to do is get 20 people to give you credits by ReTweeting your candidacy for a viral marketing science certificate.
To receive credits, all you have to do is ask your followers to Tweet "I want to give @username an #IVMS credit for certification in viral marketing science." Or something to that effect. Once you've reached the required threshold of 20 credits, your name will appear on our certified scientists page. To make it even more fun, the student with the most credits in a week will win a bunch of prizes our sponsors.
